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# King Account

A King Account is an account that is high-value and cannot afford to be lost. It is likely your/your client’s main account. It may have built up a large amount of followers or it could just be like a 1-2k account. The size of the account ultimately doesn’t matter, it’s about how severe the repercussions will be if you lose it. Accounts that cannot risk being lost will be referred to as “Kings” or King accounts.