Hopefully by now, you have a solid understanding of how we discover good sources, how we assess their quality and how we can ensure we’re reaching the targets we want to reach. Like I mentioned in the introduction, I don’t have the time to write out source discovery strategies for every possible niche out there but I hope you were able to take away some key pointers from my OF and Music use cases and apply it to your own.

Again, targeting is by far the most important variable in any black hat marketing campaign and should not be taken lightly. Many a times I’ve been asked by new clients in the OF niche if they can simply use the sources of my other OF clients that had performed well in the past. The answer to that is obviously no. First of all, I don’t want to compromise my other clients’ sources (whom they probably worked hard to find) and end up oversaturating them. But mainly, even if I were open to doing that, there’s a good chance that the sources that converted so well for them will convert atrociously for the new model. That’s because their audiences were likely custom chosen for them. They may end up being a terrible fit for you so there’s really no point in trying to re-use them.

Ultimately, source selection and targeting is always going to be an ongoing process, not a one-and-done kind of deal. You should obviously put a good bit of thought into it upfront so you don’t waste your infantry’s limited actions on complete shite but even then, not all of your chosen sources will end up performing amazingly. That’s why continuous optimization is where you’ll begin to really get the most out of your campaigns.

Keep an eye out on the Targeting section of the Reactions Module and also the Stats section to see how well each of your given sources is performing. If you are purchasing traffic generation as a service from me in the GHM Shop, I will notify you at the end of each InstaInfantry Pyramid campaign how well each source performed and on a weekly basis for any InstaInfantry Custom Account campaigns. You can then substitute the poor performing sources with new ones and continue to refine your targeting until it's reached its optimal state.

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