Strategy #8: Interactive Quiz/Maze

This strategy is actually one that I’ve never really covered anywhere before or even used since like 2019/2020. It was a completely random idea at the time, back when I was still managing/growing theme pages and I’ve never really seen or heard any other practitioners discuss it.

I drew inspiration for this strat when scrolling through the comment section of a trending meme. There was an account, likely scripted to comment as soon as a new publication was posted on one of the big meme pages, prominently displaying a comment stating “don’t click on my profile”. The name of the profile was a phrase similar to that. So, obviously, I clicked and ended up in a wild goose chase of what is meant to be a maze. The crazy part is that the end of the maze led to a personal account, likely of the guy who created the maze. Not even a commercial or themed page. He had about 8k followers and insanely good engagement so I monitored his account for growth and was pleasantly surprised with how effective his creative strategy was.

So I decided to test it out for myself but instead of making it a reverse psychology type maze, I made it into an interactive theme-based quiz. I was doing some work in the hip-hop niche at the time and I thought, why not create something similar but targeted towards hip-hop heads? Here’s an example of one of the junctions within my maze quiz:

I reckon this is pretty self-explanatory from here on out. As you can see, it’s a very simple, straight-forward maze with a fun overtone behind it. User finds the correct publication and proceeds to the next sequence however many times.

I had an aggregate of 5 sequences like this one, with the final junction leading straight to my King which was a hip-hop based theme page. Here is an outline of the follower journey with my approach:

1. Infantry leaves a comment on a trending meme post enticing users to test their knowledge in a specific niche

2. Users see the comment and click on the profile to take said quiz

3. Users click on the account in the bio which leads them to the first sequence of the quiz

4. User completes first sequence and moved onto the second

5. Third sequence

6. Fourth sequence

7. Fifth sequence

8. User arrives to the target account, browses through their content and decides whether or not to follow it

You could probably tell that this is the most convoluted trajectory we’ve seen yet out of all our covered strategies. There are numerous barriers each user must overcome in order to reach the final destination. Typically, I’d say a strategy with a follower journey like this one is doomed to fail. But the shocker, with this particular method, is that the convolution actually serves as a strength rather than a weakness. It makes the journey more engaging.

That’s because the longer the trajectory is, the more prominent the sunk-cost fallacy becomes. Users will develop an increasingly stronger proclivity to finish it and be far more likely to see what lies at the end of it. When it finally does reach your King, they’ll likely spend more time analyzing the King’s content than they otherwise would have had it only taken them several seconds to complete the maze. This is seriously the only time you’ll find me advocating for a longer trajectory.

To really ensure my comments garnered as much exposure as possible, I purchased comment likes from an SMM panel. A couple hundred or so likes back then typically landed you in the top 10 comments of @memezar’s posts which was enough to get a very solid amount of traffic.

I only really tried this method out within the music niche but I reckon you can use this method with any large-market niche such as money/finance, fitness, travel, etc. So long as there’s a sizable amount of accounts with a large audience in your given niche, there’ll be a good amount of users who’d be down to test their knowledge within said niche.

I suppose you could theoretically use other actions to harness exposure besides commenting but I’m not sure how well it’ll work given the absence of a clear call-to-action that you can implement when using the comment method. I feel like with other interaction types, a lot of users will simply get confused not knowing that the account that followed them or liked their story is the beginning stage of a quiz/maze and likely nope out without completing anything. But again, I could be completely wrong and y’all should test that assumption for yourselves before writing off the use case completely.