Strategy #4: InstaInfantry Pyramid (King/Infantry)
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The InstaInfantry Pyramid strategy follows a similar philosophy as our previous one but with one key difference. If you recall when I first introduced these two strategies in the Chapter, I said, “If the ‘InstaInfantry Custom Accounts’ method is scaled horizontally with no account ranking below or above another, you can think of the ‘InstaInfantry Pyramid’ strategy as a scaling vertically, with your infantry accounts as being subservient slaves to your so-called ‘King’ account.”
The key difference is ultimately in the fact that we do not bother rebranding or customizing infantry accounts for this strategy. Instead, we just use pre-made, generic infantry accounts with already high trust scores and funnel target users to their final destination only after they pass through the “middleman” account a.ka. The King.
As you can probably already guess, this strategy is predicated more on growing a main/King account as opposed to general traffic generation like our previous strategy. Now, don’t get me wrong, that’s not to say you can’t use the IICA method to funnel traffic and growth to a King. You most certainly can, and with stellar results I might add. But the pyramid strategy just does it better at smaller scales and is far more flexible in its execution.
The Pyramid strategy also utilizes the infantry accounts’ own stories by tagging the King in them to better facilitate the funneling process. Even though we have more ways of interacting with our targets now, the vast majority of our total daily actions will still largely consist of story reactions simply by virtue of it having the highest limits. Therefore, the “reciprocal action” with most target users would be to view and like the botted account’s story where they get prompted to visit the King account’s page.
So to briefly summarize the strategy, I’ll go back to the concept of the “funnel trajectory” I used in some of the previous strategies. The pyramid method’s customer journey has 5 (or 6) distinct junctures to it:
Your infantry (i.e. “fan page”) account interacts with one of the target users while consistently tagging the king in its stories
Target user follows the infantry account and/or looks at its story
Upon being notified of the follow-back, the infantry account proceeds to DM the target, asking them to follow the king
The target views the DM and/or story and makes a choice as to whether or not to view the King’s content
Upon clicking on the King’s profile and browsing through their content, they make the final decision of whether or not to follow it
(optional) Once the target is on the King’s profile, they convert in a way that fulfills the King’s endmost objective, whether it be clicking link in bio, sending a DM, etc.
One other huge upside of this strategy is how reckless we can afford to be with the accounts. Instead of only relying on story reactions to generate traffic for us like we did in the previous two strategies, we can actually now afford to max out our limits across ALL action types, including those found beneath theab (with the exception of Sending DMs). This gives us an ever greater reach than what’s possible with the custom accounts strategy since we’re no longer bound by fortnight-long account creation processes AND we’re now able to interact with users that are private, granting us access to a significantly larger pool of target leads.
Now you’re likely thinking “But Nik, if we just remove the juncture where the target follows back the infantry, this whole thing becomes a lot easier!” And yes, that assumption is correct and doing so would most certainly streamline the trajectory. In fact, this becomes a completely new strategy altogether which I’ll cover later in this chapter called However, there is a reason as to why I made it a clause for this particular approach. That reason being that the infantry depletes a whole lot faster when DMing users who do not follow you back. My experience tells me that unsolicited DMs are a hot button action within the algorithm’s eyes as I’ve had prime accounts get permanently disabled after just a couple dozen. Whereas DMing users that follow you back, the count can go up to thousands so long as you’re mindful of the time limits (you still shouldn’t exceed more than 20 - 30 Welcome DMs per day in my experience).
